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Collective Conscience

5 February 2008 – 11:04 am

I just saw a trailer for a work-in-progress film The Shift. Very inspiring.
In my 2004 book, Word of Mouse: The New Age of Networked Media, I spent a fair amount of time talking about how networked media are transforming human cognition. No different, really, than what McCluhan proposed… except that networked media takes [...]

By cumulusguy | Posted in Networked Media, Social Media | Comments (0)

Spark Marketing

16 January 2008 – 10:48 am

I know (and have experienced) that more traditional marketing and advertising techniques can drive people to locations to buy something (especially if it’s on sale), or to websites to see the ends of clever short films, or to TV to watch a show, or to theaters to see films, etc., etc. ad nauseum. Whether or [...]

By cumulusguy | Posted in Networked Media, Spark Marketing & Engines of Engagement | Comments (0)