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Ah, the Webisode…


There’s been a recent resurgence of activity around video-based “original web series” lately.  A couple of examples from Ken Rutkowski’s recent METAL discussion on the subject:
Gemini Division
NBC
http://www.geminidivision.com
5 Episode, decent production and the story line has some depth.
It’s a generic science-fiction thriller, in three-to-five-minute chunks, starring Rosario Dawson as a New York cop on vacation with [...]

The Experience *is* the Advertisement


Yesterday we hosted a meeting here in Park City with the folks from Zazengo with whom we’ve collaborated and associated for years. We tend to “counsel” and “friendily debate” each other, vetting our ideas, projects, strategies and tactics.
FYI– zazengo is an engine for social activism and volunteerism on a local, national and international [...]

Social nicheworking and spark marketing works!


One of our social nicheworking pilots is proving itself right outta the gate… with no marketing whatsoever (save word of mouth and word of mouse ). Thought I’d share a bit on this.
And for more directly from the product manager, read his blog post here.
My company enginetworked a web application called cooshoo. [...]

The Addictionary Addiction… Winter Style!


I love our Addictionary. Our very first enginet started with a simple $5k version of the engine. It’s rollin’ pretty good now… and has gathered a passionate and clever following. I love our Addictionary users even more. Very clever.
Seen the werd ganjola? LOL every time. How about highpothesis? [...]

Web Two-Point Schmoe


What exactly is Web2.0?
“User is king,” says one contributor to Tim O’Reilly’s blog. He one-ups her in his response: “he who best harnesses the user is king.”
Both and neither are correct. Even O’Reilly threw the term out without having a holistic or stable definition of what he meant. He’s revised his [...]

Spark Marketing


I know (and have experienced) that more traditional marketing and advertising techniques can drive people to locations to buy something (especially if it’s on sale), or to websites to see the ends of clever short films, or to TV to watch a show, or to theaters to see films, etc., etc. ad nauseum. Whether or [...]