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Social nicheworking and spark marketing works!

13 February 2008 – 1:39 pm

One of our social nicheworking pilots is proving itself right outta the gate… with no marketing whatsoever (save word of mouth and word of mouse ). Thought I’d share a bit on this.
And for more directly from the product manager, read his blog post here.
My company enginetworked a web application called cooshoo. [...]

By cumulusguy | Posted in Conversational Marketing, Networked Media, Social Media, Spark Marketing & Engines of Engagement, Storydwelling | Comments (1)

Spark Marketing

16 January 2008 – 10:48 am

I know (and have experienced) that more traditional marketing and advertising techniques can drive people to locations to buy something (especially if it’s on sale), or to websites to see the ends of clever short films, or to TV to watch a show, or to theaters to see films, etc., etc. ad nauseum. Whether or [...]

By cumulusguy | Posted in Networked Media, Spark Marketing & Engines of Engagement | Comments (0)