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Six Slides on Social Nicheworking

17 December 2009 – 9:42 am

Or “How to Co-opt Dominant Social Utilities to Capture, Nurture and Monetize a Passion Group”

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By cumulusguy | Posted in Networked Media, Social Media, Spark Marketing & Engines of Engagement | Comments (0)

Why Facebook Will Fail

16 June 2009 – 8:47 pm

From MediaPost Counterpoint 16 June 2009

Jim Banister, Jun 16, 2009 06:31 PM

Last reports I saw had Facebook at over 200 million active worldwide unique users (and growing) and an estimated $200m-plus in annual revenue in 2008.
Pretty kooky to claim it’ll be a failure, eh?
Let me start by saying that social networking itself is a [...]

By cumulusguy | Posted in Spark Marketing & Engines of Engagement | Comments (0)

What’s your word?

18 October 2008 – 10:07 am

These are mine!  Yes, I know, I’m… well… addicted to the Addictionary. 

By cumulusguy | Posted in Conversational Marketing, Networked Media, Social Media | Comments (0)

Collective Conscience

5 February 2008 – 11:04 am

I just saw a trailer for a work-in-progress film The Shift. Very inspiring.
In my 2004 book, Word of Mouse: The New Age of Networked Media, I spent a fair amount of time talking about how networked media are transforming human cognition. No different, really, than what McCluhan proposed… except that networked media takes [...]

By cumulusguy | Posted in Networked Media, Social Media | Comments (0)