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Six Slides on Social Nicheworking


Or “How to Co-opt Dominant Social Utilities to Capture, Nurture and Monetize a Passion Group”

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Social “Streams”


What “entitities” should have a “voice” in social media?
I’m a big proponent of making “humans” the priority when creating social media products.  I actually coined the term “humanode” in my book Word of Mouse: The New Age of Networked Media, which described the individual human as the only “node on the network” that was important [...]