Yesterday we hosted a meeting here in Park City with the folks from Zazengo with whom we’ve collaborated and associated for years. We tend to “counsel” and “friendily debate” each other, vetting our ideas, projects, strategies and tactics.
FYI– zazengo is an engine for social activism and volunteerism on a local, national and international [...]
Cory Treffiletti wrote in MediaPost yesterday about The Advertiser Addictionary.
He called it:
| a central repository for all the terms and phrases that we make up on a regular basis, called the Addictionary. There are versions available for many industries, including the Advertising Addictionary. Found at http://ad.addictionary.org it’s a little wiki-type site where you can [...]
… in social media advertising and conversational marketing.
A recent study (TWI Surveys, October 2007) declared that:
Spending on social media and conversational marketing will outpace that of traditional marketing by 2012
And further goes on to support that assertion with the following:
70% are currently spending 2.5% or less of their communications budgets [...]
I know (and have experienced) that more traditional marketing and advertising techniques can drive people to locations to buy something (especially if it’s on sale), or to websites to see the ends of clever short films, or to TV to watch a show, or to theaters to see films, etc., etc. ad nauseum. Whether or [...]
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