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Video TOBAW is here.


File under: Crowdsourcing language.
Very cool new Addictionary feature. Take any bit of video and challenge the Addictionary audience to coin a word or phrase to describe it. Check it out:

The Word Off


Love this feature of the Addictionary. Wordemocracy in action.

What’s your word?


These are mine!  Yes, I know, I’m… well… addicted to the Addictionary. 

Snowriding? Enginets can be a gnardonculous promotional platform!


The Ski Utah and Winter at Westminster lingo contest challenged word geeks and snow lovers alike: find a better way to say ‘skiing and snowboarding.’

The challenge set forth was daunting: come up with one word, one catchall word, to replace the too-long and too-cumbersome term “skiing and snowboarding.” For the 2008 [...]

The Advertiser Addictionary


Cory Treffiletti wrote in MediaPost yesterday about The Advertiser Addictionary.
He called it:
| a central repository for all the terms and phrases that we make up on a regular basis, called the Addictionary. There are versions available for many industries, including the Advertising Addictionary. Found at http://ad.addictionary.org it’s a little wiki-type site where you can [...]

The Addictionary Addiction… Winter Style!


I love our Addictionary. Our very first enginet started with a simple $5k version of the engine. It’s rollin’ pretty good now… and has gathered a passionate and clever following. I love our Addictionary users even more. Very clever.
Seen the werd ganjola? LOL every time. How about highpothesis? [...]

Thinkerer


I misspelled thinker, but think I came up with a legit definition of the misspelling in the process: What’s a thinkerer?

Planting Dead Trees?


During Sundance, a buddy of mine (Lorne Lanning, creator of the Oddworld games franchise and a pretty astute thinker) and I were chatting about spark marketing vs. traditional marketing.
He likened the planned obsolescence of traditional marketing to “planting dead trees.” That is, most campaigns and marketing efforts are like Christmas trees– once cut, transported, [...]