Marketers and Advertisers are already creating SPARK!
The marketers, and the advertising industry, in general, is steeped in knowledge and experience around creating spark– that is, initial, short-term engagement with specific target metrics.
This works very well for short-term actions like a “sale” or to get folks to check out a website. But it’s a bit like planting dead trees… planned obsolescence for consumer engagement. All that money spent, and without augmentation with some form of media that *could* catch fire and have a *chance* of becoming self-sustaining.
With a very small change in marketing strategy– a tweak to the way in which you approach your web/wireless strategy (which may very well not cost you a dime more than you’re already spending), you have the opportunity to get all you already plan for in your short-term strategy (butts in seats, feet in stores, eyes on website, etc), but also prime the pump of an engine-of-engagement that could pay dividends for years to come.
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