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Banister e3.0 Interview

In January 2008 I did an interview with the Association of Entrepreneurs 3.0

A transcript of the interview is segmented and presented here:

Part 1: Introduction and discussion on “engines of engagement” (or enginets!)

Part 2: The Four Facets of an enginet- Programming, Activation, Motivation and Differentiation

Part 3: Activating users, and using Agile-Adaptive techniques to respond to their behavior

Part 4: Just get it up! Building enginets doesn’t have to be expensive if you understand the process.

Part 5: Generational literacy and the broadening of the internet demographic (psychographic?)

Part 6: Get beyond the buzzwords– build enginets that will weather the times.