The Nature of Narrative in the Age of Networks

Every Spark Should Have An Engine to Ignite

Spark Marketing is an approach to marketing and advertising that promises to bridge the gulf between the status quo in the advertising industry– impression-based or click-based measurement and ROI– and the desire (intention?) of chief marketing officers and ad execs to engage in “conversational marketing” or social media advertising.

1. Money + Media = Spark
2. Creating the Spark!
3. Don’t Plant Dead Trees…

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