The Nature of Narrative in the Age of Networks

I found this bit of wisdom, attributed to Phil Windley, the other day and found it worthy of consideration and proliferation.

Six Rules of a Purpose-based Web
1. Purpose is more important than Location.
2. Freedom is more important than Control.
3. Context is more important than Content.
4. Relationships are more important than Transactions.
5. Loyalty is more important than “Time on site.”
6. Individuals are more important than Demographics.

Phil Windley

Whether followed verbatim, or as guiding principals, I feel like those ensconced in classic “editorial culture” would be well-armed by taking them to heart. They are good “genes” with which to do cultural engineering to match up editorial culture with the “social media culture” or “utilitarian cultures” that have emerged with the web and mobile wireless.

You might wanna take a look at what Phil’s company, Kynetx, is up to, too.