Category Archives: Conversational MarketingThe explosion of socializing and communication tools in the social media sphere has fueled the debate about what is connotative of “context”?
We used to have this simple mnemonic: the five (5) Cs– content, community, commerce, code and context– to which we referred when we were discussing the building blocks of building web-based products.
Content Anything [...]
So our Addictionary property is kickin’ some pretty good arse in terms of growth and engagement. We’re up to some 4.5m monthly uniques and growing. Our network is being under-reported by Quantcast (which I’m lookin’ into), but at least it’s being tracked appropriately as a network of themed sites (including Celebrity Addictionary, Ellen [...]
I simply had to re-publish this great anecdote re-told by James Bennett (and slightly edited by me), and will tell you why after you read it!
Why do big corporations do things the way they do. The explanation can be explained with monkeys, a cage, a banana and a fire hose.
You build a nice big room-sized cage, [...]
These are mine! Yes, I know, I’m… well… addicted to the Addictionary.
The Ski Utah and Winter at Westminster lingo contest challenged word geeks and snow lovers alike: find a better way to say ‘skiing and snowboarding.’
The challenge set forth was daunting: come up with one word, one catchall word, to replace the too-long and too-cumbersome term “skiing and snowboarding.” For the 2008 [...]
Yesterday we hosted a meeting here in Park City with the folks from Zazengo with whom we’ve collaborated and associated for years. We tend to “counsel” and “friendily debate” each other, vetting our ideas, projects, strategies and tactics.
FYI– zazengo is an engine for social activism and volunteerism on a local, national and international [...]
Well, I don’t know if it’s pitiful or adorable…
but my valentine this year was my dog Jilly Bean.
She didn’t get me anything… except unrelenting and unconditional love. Except for that.
I got her a bevy of her favorite treats. And I posted a smattering of them at doggeo (http://www.doggeo.com) so others could benefit [...]
One of our social nicheworking pilots is proving itself right outta the gate… with no marketing whatsoever (save word of mouth and word of mouse ). Thought I’d share a bit on this.
And for more directly from the product manager, read his blog post here.
My company enginetworked a web application called cooshoo. [...]
During Sundance, a buddy of mine (Lorne Lanning, creator of the Oddworld games franchise and a pretty astute thinker) and I were chatting about spark marketing vs. traditional marketing.
He likened the planned obsolescence of traditional marketing to “planting dead trees.” That is, most campaigns and marketing efforts are like Christmas trees– once cut, transported, [...]
… in social media advertising and conversational marketing.
A recent study (TWI Surveys, October 2007) declared that:
Spending on social media and conversational marketing will outpace that of traditional marketing by 2012
And further goes on to support that assertion with the following:
70% are currently spending 2.5% or less of their communications budgets [...]
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