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category archive listing Category Archives: Social Media

gCommerce

19 August 2010 – 8:04 am

gCommerce is “Game-ified Commerce and eCommerce.”
There are two parallel evolutions occurring in the marketplace:
1. Commercializing Game Worlds: the commercialization and economization of game worlds.
2. Gameifying Commercial “Worlds”:  the game-ification of of everything else– social media, retail, publisher sites, etc.
Both arguably have the same aim, it seems:  loyalty (or addiction) and commercial transactions.
They both share similar [...]

By cumulusguy | Also posted in SpectrumDNA Studios | Comments (0)

Six Slides on Social Nicheworking

17 December 2009 – 9:42 am

Or “How to Co-opt Dominant Social Utilities to Capture, Nurture and Monetize a Passion Group”

See more presentations by cumulusguy | Upload your own PowerPoint presentations
(Click here to see presentation on AuthorStream)

By cumulusguy | Also posted in Networked Media, Spark Marketing & Engines of Engagement | Comments (0)

Social “Streams”

25 November 2009 – 3:14 pm

What “entitities” should have a “voice” in social media?
I’m a big proponent of making “humans” the priority when creating social media products.  I actually coined the term “humanode” in my book Word of Mouse: The New Age of Networked Media, which described the individual human as the only “node on the network” that was important [...]

By cumulusguy | Also posted in Networked Media | Comments (0)

Contextroversy

20 November 2009 – 2:34 pm

The explosion of socializing and communication tools in the social media sphere has fueled the debate about what is connotative of “context”?
We used to have this simple mnemonic: the five (5) Cs– content, community, commerce, code and context– to which we referred when we were discussing the building blocks of building web-based products.

Content Anything [...]

By cumulusguy | Also posted in Conversational Marketing, Networked Media, Spark Marketing & Engines of Engagement | Comments (0)

Video TOBAW is here.

22 October 2009 – 10:16 am

File under: Crowdsourcing language.
Very cool new Addictionary feature. Take any bit of video and challenge the Addictionary audience to coin a word or phrase to describe it. Check it out:

By cumulusguy | Also posted in SpectrumDNA Studios, The Addictionary | Comments (1)

Net Brutrality

20 October 2009 – 12:54 pm

Commercial Institutions are Selfish and Stupid Bullies
And they’d *love* to get their greedy hands on the internet. But they’d simply do to the internet what they’ve done to banking, automotive, insurance, health care, and… yes… even our federal government.
Institutions are like infants. All they know how to do is eat (resources) and shit [...]

By cumulusguy | Also posted in Networked Media | Comments (0)

Twitography & Social Nicheworking

24 August 2009 – 8:43 am

All A-Twitter About Geo
We’ve probably all seen a version of this announcement by Twitter.
This is a significant announcement, and further validation of the gigantic opportunity in cracking the nut of location-based social media and advertising.
Two notable paragraphs, IMHO:
The ramifications or opportunities between linking twitter and geo-location are many, and will surface over time. Location-based [...]

By cumulusguy | Also posted in SpectrumDNA Studios | Comments (1)

Compete doesn’t do rollups, dawg…

22 July 2009 – 3:58 pm

So our Addictionary property is kickin’ some pretty good arse in terms of growth and engagement. We’re up to some 4.5m monthly uniques and growing. Our network is being under-reported by Quantcast (which I’m lookin’ into), but at least it’s being tracked appropriately as a network of themed sites (including Celebrity Addictionary, Ellen [...]

By cumulusguy | Also posted in Conversational Marketing, Networked Media, Storydwelling | Comments (2)

Localitease

21 July 2009 – 5:01 pm

Local Yokels Spending Shekels
Borrell and Associates recently did a study on local advertising on social networks.
“We just did an assessment of advertising placed on social networking sites and were surprised to find that nearly 20% of all ad spending is by local businesses.”

This is an “accident” of the marketplace. It’s local businesses finding their [...]

By cumulusguy | Also posted in Networked Media, Spark Marketing & Engines of Engagement, Uncategorized | Comments (0)

Very McGuire

20 April 2009 – 10:43 am

Back in October last year, my friend and advisor Buzz Wurzer wrote a compelling manifesto for local newspaper franchises.  It was kinda like the Jerry McGuire memo-cum-mission statement (from the film of the same name).  Except that Buzz was already retired from a long and illustrious career at Hearst, so no one could take him [...]

By cumulusguy | Comments (0)