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category archive listing Category Archives: Storydwelling

The Word Off

12 October 2009 – 8:51 am

Love this feature of the Addictionary. Wordemocracy in action.

By cumulusguy | Also posted in SpectrumDNA Studios, The Addictionary | Comments (0)

Compete doesn’t do rollups, dawg…

22 July 2009 – 3:58 pm

So our Addictionary property is kickin’ some pretty good arse in terms of growth and engagement. We’re up to some 4.5m monthly uniques and growing. Our network is being under-reported by Quantcast (which I’m lookin’ into), but at least it’s being tracked appropriately as a network of themed sites (including Celebrity Addictionary, Ellen [...]

By cumulusguy | Also posted in Conversational Marketing, Networked Media, Social Media | Comments (2)

Social (Media) Engineering

17 April 2009 – 4:39 pm

The March 29th, 2009, edition of the Sunday NY Times Week in Review showcase the article “Wikipedia: Exploring Fact City” which delved into the community-driven growth and user-generated-content (”UGC”) premise of Wikipedia.
The NY Times article I believe correctly identifies the parallels between offline and online “social engineering.” Whether offline or online, engaging communities requires [...]

By cumulusguy | Also posted in Networked Media, Social Media | Comments (0)

Social nicheworking and spark marketing works!

13 February 2008 – 1:39 pm

One of our social nicheworking pilots is proving itself right outta the gate… with no marketing whatsoever (save word of mouth and word of mouse ). Thought I’d share a bit on this.
And for more directly from the product manager, read his blog post here.
My company enginetworked a web application called cooshoo. [...]

By cumulusguy | Also posted in Conversational Marketing, Networked Media, Social Media, Spark Marketing & Engines of Engagement | Comments (1)