Category Archives: Networked MediaOr “How to Co-opt Dominant Social Utilities to Capture, Nurture and Monetize a Passion Group”
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What “entitities” should have a “voice” in social media?
I’m a big proponent of making “humans” the priority when creating social media products. I actually coined the term “humanode” in my book Word of Mouse: The New Age of Networked Media, which described the individual human as the only “node on the network” that was important [...]
The explosion of socializing and communication tools in the social media sphere has fueled the debate about what is connotative of “context”?
We used to have this simple mnemonic: the five (5) Cs– content, community, commerce, code and context– to which we referred when we were discussing the building blocks of building web-based products.
Content Anything [...]
Commercial Institutions are Selfish and Stupid Bullies
And they’d *love* to get their greedy hands on the internet. But they’d simply do to the internet what they’ve done to banking, automotive, insurance, health care, and… yes… even our federal government.
Institutions are like infants. All they know how to do is eat (resources) and shit [...]
So our Addictionary property is kickin’ some pretty good arse in terms of growth and engagement. We’re up to some 4.5m monthly uniques and growing. Our network is being under-reported by Quantcast (which I’m lookin’ into), but at least it’s being tracked appropriately as a network of themed sites (including Celebrity Addictionary, Ellen [...]
Local Yokels Spending Shekels
Borrell and Associates recently did a study on local advertising on social networks.
“We just did an assessment of advertising placed on social networking sites and were surprised to find that nearly 20% of all ad spending is by local businesses.”
This is an “accident” of the marketplace. It’s local businesses finding their [...]
The March 29th, 2009, edition of the Sunday NY Times Week in Review showcase the article “Wikipedia: Exploring Fact City” which delved into the community-driven growth and user-generated-content (”UGC”) premise of Wikipedia.
The NY Times article I believe correctly identifies the parallels between offline and online “social engineering.” Whether offline or online, engaging communities requires [...]
I simply had to re-publish this great anecdote re-told by James Bennett (and slightly edited by me), and will tell you why after you read it!
Why do big corporations do things the way they do. The explanation can be explained with monkeys, a cage, a banana and a fire hose.
You build a nice big room-sized cage, [...]
These are mine! Yes, I know, I’m… well… addicted to the Addictionary.
There’s been a recent resurgence of activity around video-based “original web series” lately. A couple of examples from Ken Rutkowski’s recent METAL discussion on the subject:
Gemini Division
NBC
http://www.geminidivision.com
5 Episode, decent production and the story line has some depth.
It’s a generic science-fiction thriller, in three-to-five-minute chunks, starring Rosario Dawson as a New York cop on vacation with [...]
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