Category Archives: Spark Marketing & Engines of EngagementOr “How to Co-opt Dominant Social Utilities to Capture, Nurture and Monetize a Passion Group”
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The explosion of socializing and communication tools in the social media sphere has fueled the debate about what is connotative of “context”?
We used to have this simple mnemonic: the five (5) Cs– content, community, commerce, code and context– to which we referred when we were discussing the building blocks of building web-based products.
Content Anything [...]
Local Yokels Spending Shekels
Borrell and Associates recently did a study on local advertising on social networks.
“We just did an assessment of advertising placed on social networking sites and were surprised to find that nearly 20% of all ad spending is by local businesses.”
This is an “accident” of the marketplace. It’s local businesses finding their [...]
From MediaPost Counterpoint 16 June 2009
Jim Banister, Jun 16, 2009 06:31 PM
Last reports I saw had Facebook at over 200 million active worldwide unique users (and growing) and an estimated $200m-plus in annual revenue in 2008.
Pretty kooky to claim it’ll be a failure, eh?
Let me start by saying that social networking itself is a [...]
There’s been a recent resurgence of activity around video-based “original web series” lately. A couple of examples from Ken Rutkowski’s recent METAL discussion on the subject:
Gemini Division
NBC
http://www.geminidivision.com
5 Episode, decent production and the story line has some depth.
It’s a generic science-fiction thriller, in three-to-five-minute chunks, starring Rosario Dawson as a New York cop on vacation with [...]
The Ski Utah and Winter at Westminster lingo contest challenged word geeks and snow lovers alike: find a better way to say ‘skiing and snowboarding.’
The challenge set forth was daunting: come up with one word, one catchall word, to replace the too-long and too-cumbersome term “skiing and snowboarding.” For the 2008 [...]
Yesterday we hosted a meeting here in Park City with the folks from Zazengo with whom we’ve collaborated and associated for years. We tend to “counsel” and “friendily debate” each other, vetting our ideas, projects, strategies and tactics.
FYI– zazengo is an engine for social activism and volunteerism on a local, national and international [...]
Cory Treffiletti wrote in MediaPost yesterday about The Advertiser Addictionary.
He called it:
| a central repository for all the terms and phrases that we make up on a regular basis, called the Addictionary. There are versions available for many industries, including the Advertising Addictionary. Found at http://ad.addictionary.org it’s a little wiki-type site where you can [...]
Well, I don’t know if it’s pitiful or adorable…
but my valentine this year was my dog Jilly Bean.
She didn’t get me anything… except unrelenting and unconditional love. Except for that.
I got her a bevy of her favorite treats. And I posted a smattering of them at doggeo (http://www.doggeo.com) so others could benefit [...]
One of our social nicheworking pilots is proving itself right outta the gate… with no marketing whatsoever (save word of mouth and word of mouse ). Thought I’d share a bit on this.
And for more directly from the product manager, read his blog post here.
My company enginetworked a web application called cooshoo. [...]
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